Update: Kai Resolve is now Kai Support’s investigations, and Kai PM’s work moved to Kai Copilot. See Kai Support.
Celebrations are in order. Bugbattle is now Gleap, and this new name marks a bigger change than a fresh logo. Bugbattle began with a clear mission: help software teams collect better bug reports and fix issues faster. Over time, the product grew beyond that original focus.
Teams were not only reporting bugs. They were collecting user feedback, following up with customers, prioritizing feature ideas, and trying to understand how people felt inside their apps and websites. The old name no longer captured the full product. Gleap gives us room to tell the larger story.
Why We Changed the Name
Bugbattle will always be part of our history, and in-app bug reporting remains a core part of Gleap. But the platform now supports much more of the customer feedback lifecycle.
Gleap brings together bug reports, general feedback, user ratings, conversations, and feature requests. That combination helps teams understand what users are experiencing, decide what to improve, and communicate progress back to customers.
The name itself carries the idea. Gleap joins two words: the leap, the progress teams make when they understand their users faster, and glee, the joy of software that works without friction.
What Gleap Adds
The new brand reflects a broader product for software teams:
- Capture bug reports with screenshots, replay context, and technical details.
- Collect customer ideas and prioritize them through feature request voting.
- Understand sentiment with ratings and customer feedback surveys.
- Follow up through support conversations so important context does not get lost.
- Connect reports to the tools your team already uses.
- Keep the customer-facing widget aligned with your own brand.
The New Look
A new name deserved a new visual identity. For the redesign, we worked with Daryl Ginn of the design studio Rejiggle. The goal was to make Gleap feel more like the product it had become: lively, helpful, and built around the many moving parts of customer feedback.
The new design uses vivid colors and illustrations to show how feedback, bug reports, and conversations come together. It also reflects something we care deeply about: making communication between users and software teams feel easy.
What Stays the Same
The name changed, but the product promise did not. We still want teams to fix issues faster, understand users more clearly, and build with customer context close at hand. Gleap gives that mission a better home.
Thank you to everyone who helped us choose the name, shared feedback, and cheered us on through the rebrand. We cannot wait to keep building this next chapter with you.
What Happened Next
Looking back from 2026: a few weeks after the rebrand, on November 17, 2021, we launched Gleap on Product Hunt with the tagline “Instant replay, screenshot bug reporting, with glee.” Chris Messina hunted the launch. It brought conversations with early adopters and sharper questions about how we explained the product, and we wrote up six lessons from working with him.
The broader name held up. Bug reporting stayed at the core, and feedback, surveys, feature requests and customer conversations grew around it. Today Gleap is AI-native customer support for software teams: one platform connecting support, feedback and coding agents. Kai Support answers customers and investigates issues, Kai Copilot works beside your team and Kai Code opens pull requests. Your team decides what to build, reviews and ships. For the years before the rebrand, read how we reached $10K MRR.
