Sequences.

A sequence is a series of messages that goes out over days or weeks to each contact who enters it: emails, chat messages, surveys, push notifications and WhatsApp messages. Steps run top to bottom with waits, Wait until steps, If / else branches and actions such as a tag, contact data, a pipeline or another sequence. Each person moves through it on their own schedule.

Email sequence software sends a series of automated emails to each contact over days or weeks, with waits between them, and stops when the person reaches a goal or meets an exit rule. Gleap's Sequences add chat messages, surveys, push and WhatsApp, branches on opens, clicks and replies, and emails Kai writes for each person. Replies land in the same inbox as your support conversations.

Email, chat messages in your widget, surveys in your app or website, push notifications to your mobile app and approved WhatsApp templates. Survey, push and WhatsApp steps send one you already have in Outreach; a draft survey works and only reaches the people the step sends it to. People without your mobile app skip a push step, and contacts without a phone number skip a WhatsApp step.

Yes. A chat message or survey step can wait up to a time you choose for the contact to be active in your app. If they don't show up, Gleap sends a fallback email with its own subject instead, or skips the step.

When an event your app tracks happens, when a contact is created, or when you add them: by hand, from the contact's profile, as a segment of up to 10,000 contacts, in bulk from a pipeline board or table, or with the Enroll in sequence action in conversation, pipeline and survey workflows. Audience filters narrow who can join, and you decide whether someone can join again.

The reply lands in the Gleap inbox as a conversation with the sender, a teammate or a team, and counts in the results. The sequence keeps going by default. Switch on "They reply" under When it stops to end it on a reply, or use an If / else on replies to treat them differently. Out-of-office replies pause the sequence until the person is back.

Always when the contact unsubscribes or their address bounces. You can also stop it when they reply, when they contact you about anything else, when an event happens such as a cancelled trial, or when their contact data matches a filter. A goal, for example subscribed within 14 days, can end it too. Otherwise it ends after the last step.

Yes. An If / else can check email engagement: whether the contact opened, clicked a link in or replied to one email, or any email so far. Put a wait before it to give them time. Opens are approximate because some email apps block them. Wait until is the other option: it waits for an event your app tracks, up to a time limit.

Yes. A follow-up email replies in the thread of the first email, so the sequence reads like one conversation. Emails are conversational, one to one without an unsubscribe link, or marketing, with an unsubscribe link.

Yes. Switch an email to Written by Kai and tell Kai what to write. When the step is due, Kai writes each person their own subject and message from their product activity, company, conversations, your help center and website. Write a sample to see it for a real contact first. People Kai has nothing specific to say about get the email you wrote, or skip the step. Kai-written emails are billed as AI usage.

Yes. Pick the days, hours and time zone; messages due outside them wait. Waits can count business days, so a Friday email with a two business day wait is followed up on Tuesday.

Yes. Edits to a live sequence are saved as unpublished changes until you publish or discard them. Preview as shows every email the way a specific contact would see it, and Send test mails it to you.

People enrolled, replied, finished and reached the goal, emails sent with their open rate, and a flow of every step and path with the reason people left. Each email shows sent, replied, opened and clicked; opens and clicks are tracked for the Personal and Company looks. The Recipients tab shows each person's path with a link to the conversation.

Common ones are an onboarding email sequence after sign-up, a trial conversion sequence that nudges people who have not invited a teammate, an NPS survey after the first month, renewal reminders, win back for inactive users and sales follow-ups after a demo. Start from a template or from scratch. A drip campaign is the same idea: a fixed series of emails on a schedule; sequences add the channels, paths and goals.

An automated email is one message sent when a trigger matches. A sequence chains several messages on several channels with waits and paths for each person, and stops on the goal or an exit rule. Both are in Gleap; see email marketing automation.

Yes. Through the Gleap MCP server, Claude, ChatGPT, Cursor and other agents create a sequence from a description, preview it for a real contact, send you a test, turn it on once you approve, enroll contacts and read the results.

Sequences are included from Team ($149 per month, billed annually). Team includes 1,000 emails to customers a month, then $2 per 1,000. See pricing. Names and numbers on this page illustrate the interface; they are not customer results.