Who gets guided
Gleap Your product's customers Your product's customers, inside the apps you build
Apty Employees inside enterprise applications Employees inside enterprise applications such as Salesforce, Workday and ServiceNow
Guidance formats
Gleap Tours, checklists and surveys Tours, checklists, tooltips, banners, in-app messages and surveys
Apty Walkthroughs and workflow validations Walkthroughs, tooltips, announcements, embedded help and workflow validations
Where it runs
Gleap Gleap SDK, tours on web Gleap SDK for web, iOS, Android, React Native and Flutter; tours target web apps
Apty Salesforce, Workday, ServiceNow and more Salesforce, Workday, ServiceNow and hundreds of other applications; confirm deployment with Apty
Measurement
Gleap Results next to conversations Tour, checklist and survey results next to the customer's conversations
Apty Workflow and page analytics Workflow and page-level analytics; Apty PULSE adoption signals
AI assistance
Gleap Kai Support and Kai Copilot Kai Support and Kai Copilot work on every plan; investigations and Kai Code come with Team
Apty Apty AI drafts guidance Apty AI suggests interventions, drafts guidance and tracks outcomes
After the guidance
Gleap Same inbox and roadmap Questions, bug reports and requests stay in the same inbox and roadmap
Apty Validations and SOP enforcement Validations and SOP enforcement keep enterprise processes on track
Commercial comparison
Gleap From $29/month Starter $29/month billed annually or $35 monthly; Team $149/month billed annually or $179 monthly with unlimited seats, Kai Support's investigations and Kai Code; Pro $299/month ($359 monthly) adds advanced reports, LLM model choice, the SOC 2 report and priority support; AI usage separate. USD list prices, checked September 30, 2026
Apty Request a quote Scoped by users, applications, implementation and compliance needs; request a current quote
Best evaluation case
Gleap Onboarding, answer, then fix A new customer who needs onboarding, then an answer, then a fix
Apty Employee rollout across systems An employee rollout across CRM, ERP or HR systems with compliance needs